Course Description for

Book Promotion

with Patrika Vaughn

Registration Fee and Course Length

Prerequisites

Standard course: $180 / 6 weeks. Click here to register.

Extended schedule: $224 / 12 weeks. Click here to register.
Extended course gives you two weeks to do each lesson but contains NO additional material.

No prerequisites.

Course Contacts

Course Description

You have completed your book and are either self-publishing it or have found a publisher for it. You may think it is now time to take a well-deserved rest, after the rigors of crafting that perfect manuscript — but think again!

Writing your book is only the first step. You have used all the creativity and craft in your powers to accomplish this. Now you will have to take off your creative hat and put on your salesmanship cap, because even the best book won't sell unless people know it's available.

If you have a publisher, you may think promotion of your book will be done by him/her. Only partly. Even best-selling authors must make themselves available for book tours, book signings and events, and radio and TV appearances and interviews.

For first-time authors, publishers rarely invest a lot of money on promotion. Your book is an unknown quantity, a gamble, and publishers expect to make profits on only 3 out of 10 books they publish.

If you want your book to succeed in the marketplace, you'll have to be willing to do a large part of the promoting of it. Work with your publisher's publicity department and devise a cooperative program. Find out exactly what the publisher will do, then be prepared to pick up where the publishing company leaves off. If you are self-publishing, of course, you already know that all promotion and marketing will be up to you.

This seminar will explain how to arrange and handle book signings; how to get on radio and TV shows; how to get your book listed with the major distributors and on amazon.com; how to get your appearances posted on the internet; what should be included in your press kit; how to sell your book to libraries and special markets; how to prepare Sell Sheets, and much more.

Week 1. Preparing your Press Room, the basic tool of your promotion campaign.

Week 2. Sell Sheets, Bookmarks and Postcards - additional tools for successful sales. How to create them and use them.

Week 3. Book Signings - what to do and not to do at signings, and how to set them up.

Week 4. Appearances and Events - great venues for book sales. How to determine which organizations, talk shows (radio and TV), and internet sites will be interested in having you as a guest, and how to make contact with them.

Week 5. Making your Book Available to Bookstores - getting in with the distributors that bookstores buy from.

Week 6. Selling to Libraries & Special Markets - With over 15,000 public libraries,73,000 school libraries, 15,000 special libraries and 2,300 federal libraries in the U.S., selling to libraries is a worthwhile effort. Learn how to reach them and how to identify and reach special markets.

Patrika Vaughn is CEO of A Cappela Publishing and its imprint for self publishers, Advocate House. She has successfully promoted dozens of books. Now she shows you how to promote your own.

Patrika Vaughn has served as a literary agent, a professional writer, ghostwriter, publisher and teacher for 25 years.

Her works have appeared in more than 100 national journals and magazines and she is listed in The International Authors and Writers Who's Who. Her books, tapes and seminars have gained audiences from Florida to Finland. Awards include: Order of Excellence, Who's Who in the 21st Century, Also listed in Outstanding People of the 21st Century.

She is the world's leading Author's Advocate(TM), dedicated to showing today's writers how to become successful in today's changing publishing climate.

A Cappela Publishing

Advocate House