Week 1: Introduction: What are the markets? Pricing
HOMEWORK: Explore the pricing/market possibilities in your area. Report on your findings.
Week 2: Press release basics. Flyers, Slogans/Mottos.
HOMEWORK: Write a press release, fact or fiction, keeping in mind the basic elements and inverted pyramid structure. Write a slogan/motto to be featured in a flyer (real or imagined).
Week 3: Sales letters, Motivations -- Why read on?
HOMEWORK: Write a sales letter using the facts, figures, and statistics given, or create your own. Specify your target audience.
Week 4: Brochures
HOMEWORK: Write and design a brochure for a real or imagined business. Submit cover copy.
Week 5: Brochures, Three-piece mailers
HOMEWORK: Write a return response card for your brochure/sales letter. Submit final brochure copy.
Week 6: Layout, Graphics, Marketing
HOMEWORK: Contact three graphics shops/individuals you could use to create the artwork for your writing. Report on your findings.
HOMEWORK may be changed to suit the class needs. |