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10 September, 2007


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Newsletter for:

Friday, 23 February, 2007:

  • Paternity, publicity and profit
  • Poetry in all forms of writing
  • Book manuscript formatting
  • I'm from the government and I'm here to help you.

Rant-'o-the-Week: Just want to make one thing clear right off. I am not the father of Anna Nicole Smith's baby. I realize that makes me a rarity, and also that this wipes out any chance I will ever have of being on TV and interviewed by Larry King. And the fact that, when first typing this, I had to substitute "xxxxx" for Anna Nichole Smith because I couldn't recall her name, says something about me. (Not a problem, incidentally. I usually turn on CNN first thing in the morning and listen to it—the TV being in the living room, not the office—until the news people start to repeat themselves. It was not ten minutes before they broke in with more news about Anna, perhaps they had found a bag-boy at a supermarket who recalled once helping her Grocery Purchasing Assistant. "Anna ate eggs! Anna ate bread!" I can see it now.

I understand that, as of last count, six men have claimed to be the father. Of course they don't care a whit about the kid; they want to get a corner of that money pot that Anna became. But it does make me chuckle by reminding me of that scene from the movie Sparticus, where the Roman commander wants to find out which prisoner is the leader and ALL of the men shout out, "I am Sparticus."

I was vaguely aware of Anna Smith because she was always on the news. I had only two thoughts. (1) if she was a Playboy model then Playboy has gone rather Rubenesque since I last looked at one. And (2) I pegged her as the latter-day Gabor sister. I never knew what Zsa-Zsa and Eva Gabor actually DID. Same with Anna. They all seemed to have no jobs, no careers, other than being themselves and being so as publicly as possible.

I used to wonder about the "All Anna—All Day" business with the news networks. Why beat—to use a grotesque metaphor—a dead horse? Why pick one story and repeat it, ad nauseam? Then I heard a CNN executive interviewed on one of those "about the media" shows. He explained that since the average viewer could only be expected to follow one big story at a time, they had determined that one big story—rarely two big stories—were all they would ever run at once.

Now, this begs a number of questions:

  • They have 24 hours per day of time to fill. They cannot possible do it. Instead, they run thirty minutes of news 48 times a day. So why not run a little more variety when they have a big story, just on the off chance that a few viewers have IQs higher than their belt sizes?
  • Who decides what constitutes a "big" story, one to receive the laser-like total focus for, oh, say 24/7 for the next three weeks? Endless coverage of someone who once married an old geezer for his money is not my notion of important news.
  • What sort of morons actually sit and stare at the screen, bon-bon boxes in their laps, all day watching this stuff?
  • Why don't I cancel my cable subscription, which I keep mostly so I can get CNN?

I'm not sure I want answers to all these questions. But it does touch on a longtime pet peeve of mine and of all of my freelance magazine writer friends: the Hollywoodization of the media. Next time you are in your local bookstore, look at the magazine rack. How many magazines do NOT have a movie star on the cover? Its gotten so that when we query an editor with a story idea, we need to think about which famous person we can rope in to use as our primary example. Want to write about poodles for Dog Fancy magazine? Perhaps Sean Connery owns a poodle. There is breaking war news from Afghanistan? Quick, locate Julia Roberts and get her take on Afghan politics. Working on a boring service piece for Workboat Magazine about the decline of the American ship-building industry? Better locate a famous person who happens to own a shipyard.

I don't know if Sean Connery owns a poodle and would not walk across the street to ask him. I could not care less about Julia Robets' take on politics. Her expertise is making movies. But I once did that story on the shipyards and I actually did happen to know a famous shipyard-owner. The first person to e-mail me with that shipyard owner's name gets a free subscription to this newsletter. He is not famous for the shipyard but for an entirely different field of endeavor.

I once worked for the Reuters news agency as a stringer. Reuters is probably the most prestigious (and largest) news agency in the world and known for its rather British hidebound insistence upon absolute accuracy and through professional reporting. Why they let me in, I don't know. But towards the end of my ten-year association with them, they sent down a memo. They had just inked a deal (only in Hollywood do we "ink" deals, incidentally) with some celebrity-gossip tabloid whose name escapes me now. Henceforth we were to try to locate a celebrity to go with each story, so that the story could be re-slanted and used twice, once on the wire service that went out to 50,000 newspapers, TV stations and radio stations around the world, and once for this Hollywood tabloid. I read the memo, tossed it into the trash, and went on as before and nobody ever said anything about it again. But it shows how pervasive celebrity-worship has become.


Poetry and Prose: The lecture portion of the news. Pick up a copy of the April issue of Writer's Digest magazine. It has a poetry theme this month. Even if you do not expect to ever write poetry there are good reasons to gain all the familiarity with it that you can manage. You will find that useful in any kind of writing. And why did I get the April issue on February 20? Magazines do that and, for the life of me, I do not know why.

Poetry is one of the few writing styles that I freely admit that I cannot do. Poetry, writing for children, romance, probably some others. I do love to tell poets that my one and only poem was promptly published in a magazine. I usually fail to admit that I edited the magazine. I cannot recall it now and do not have a copy. It was some rather dark bit describing an ambush patrol in Vietnam that went bad. (Of course, in my opinion the only ambush patrol that did not go bad was one where you sat there all night and saw nothing but mosquitoes.) All I can recall was some rather clever sound-effect writing of bullets going through tree leaves and the part where I punched out the chaplin.

I once tried to write romance novels on the theory that there must be gobs of money in it because romance writers cranked them out at two-week intervals and people were sleeping in front of the bookstores to be first to buy the new copy of Brawny Biceps or Heaving Bosom. I hied myself to Big Mary's Used Books where Big herself showed me the various sub-categories of romance. I had not even known there were sub-categories. She picked one book apiece from a half-dozen categories and I went home and read those. Or tried to; I could rarely get past page 10. There was one that was so graphic that I made it to page 15. I realized that (a) I was constitutionally incapable of writing romance and (b) writing romance was a whole lot more serious, time-consuming, professional and difficult than I had imagined. I'll leave that to the experts.

But what brought up poetry this week was a comment I made a few days back to a client. She had called me to work on an award application for her architectural firm. Usually I work on grants for her, but this was more or less the same. Architects, incidentally, are like writers in that they tend to wait for the last moment to do things and then work half to death to crank it out on time. She called me on Tuesday afternoon to be at her office Wednesday at noon. Wednesday is my sailing day but since I broke the trailer hitch the previous week I was at loose ends anyway. So next day at noon I was there, with bells on, brought my own  laptop and all. She informed me that the project had to be turned in at noon the next day, Thursday. I looked at the award specifications, it ran to four pages of requirements. "Why call me now?" I said, rather petulantly. "We could knock this one out tomorrow morning."

She and I plunged in. There were descriptions of a historic district to write up, site plans, lots of small stuff and some major writing. There were photos to process and caption, all to be made to look really good and printed out into five bound sets with pretty covers. "Remember," she said as she laid a Cuban sandwich and a diet Pepsi in front of me, my lunch, "architects will be judging this. So it has to look really good."

"I understand perfectly," said I. This kind of job was routine and appearance really does count. "We sell the sizzle and the steak."

"Exactly," says she as she rather distractedly picks up my Cuban sandwich, takes it with her to her desk, and eats it. I tell her the photos she took are worthless because she had the wrong white balance set on the digital camera. It's a non-fixable error. I teach a photography for writers course and have some programs to fix photos but I can do nothing with these. She sends out an employee to take more photos. When he gets back I check his pictures at once. They are passable, though I did wish he could learn to the traffic pass before shooting across a busy street. He seemed to have more of a thing for F-150 pickup trucks then for old buildings.

Five p.m. rolls around and her staff leaves, not having completed their work on the project, though at least we got better pictures. One difference, I noted about thirty years ago, between someone who has what it takes to be a leader, a business owner, a freelancer, and someone who will always be someone else's employee, is whether they are task-oriented or clock-oriented. We work on. At 7 p.m. I order us a pizza and make a liquor store run for a good cabernet sauvignon. By ten p.m. we are beating this thing into shape and I'm editing my work and hers. She watches and at one point stops me.

"Why did you change that sentence there?"

"I sounds better this way," I said.

"It sounds better? Sounds? What difference does that make? You said the same thing, only slightly rewritten."

"It rolls off the tongue better," I said. "It's not enough to just write down the information. You want the words to sing to the readers, to maintain tension and attention through more creative use of language."

"It's poetry," she said.

"Well...sort of. We steal some concepts from our friends the poets. And from novelists too. They know what they are doing and they deal more with human emotions and scene descriptions than we nonfiction writer/editor types do. So I like to steal from them."

"I would have left it the way it was."

"Which is why you are paying me the big bucks here. Which reminds me," I said as I handed her four invoices totaling maybe $2000, "one of these is more than three months old. But the pizza and cab-sav is on me."

"You're worth every dime I pay you,"

"Well, at the moment, I'm not sure quite how to take that."

By midnight we are even closer, slowed only slightly by having to print out three different covers with different photos on them, for her to pick one she likes, and by two a.m. I have printed out all the sets and we are three-hole-punching them and putting them into the binders. By three a.m. I'm home and still too wired to sleep, so I read for a half hour. My client told me she, too had that problem. When you are in the groove for so long it takes time to come down off it.

So, want to be good at writing nonfiction for the business client on a short deadline? Not a problem. Learn to at least pretend to be a poet too. Read and internalize some poetry and some novels, so as to know how those genres address human emotions and problems and human reactions to problems. Learn to write descriptively, which novels can teach you, and briefly, which poets can teach you.

Oh, and not having a problem pulling all-nighters helps too.


Book manuscripts: Updating some literary agency web site lists the other day and ran across this on one of them. It's stock advice, but worth remembering:

"If we have requested a full manuscript, please follow these guidelines in preparing your work for mailing:

1 Use twelve-point type throughout the manuscript. Courier or Times New Roman fonts are acceptable. Editors prefer Courier.
2 Double space the entire manuscript.
3 Number each page consecutively, with each page number appearing in the upper right hand corner. Do not separately number the pages for each chapter.
4 Start each chapter on a new page.
5 Place a header on each page identifying yourself and the name of the work in the following format: "author/name of manuscript."
6 Do not bind the manuscript or place it in a three-ring binder.
7 If you want your manuscript returned in the event that it is not accepted for representation, please include a self-addressed, stamped envelope with sufficient postage to cover the cost of mailing. If you prefer that we destroy the manuscript in lieu of returning it to you, please make such a request in writing."

Now, other agents or editors may have other preferences, and the above applies to printed manuscripts. But, I would guess, the vast majority of agents and editors would be happy with manuscripts prepared as above.

In the Bad Old Days, when I started out, we had to hand-type at the top  of each manuscript page, our name and manuscript title and the page number. That was awful. And if you rewrote something, the pages were no longer in sequence, so we did some half-pages and some "page 263.2" stuff.

Today, with word processors, all is simple. Learn to use your headers to add your name and book title to the left then tab across to the right and add the page number. The program will re-number pages as needed. One more thorn pulled out of the writers' paw.


Responses from readers: When I told C.K., one of my old-time students, that I had expected a flood of rejections and was surprised at the positive response to my restarting the newsletter, she accused me of being a pessimist. Well, I admit it. But, then, an optimist is often wrong and then is disappointed. A pessimist is often wrong and is then unexpectedly happy. I prefer the latter.


And last, let's go out on another rant/chuckle:

Your Tax Dullards at Work: It's that time of year. Past time, in fact. So wrap your brain around this concept: Each year I need to send out IRS Form 1099-MISC to various WritersCollege.com teachers. This requires three items:

A dozen or so Form 1099-MISC.
One Form 1096 (the cover form for the 1099 copies sent in to the IRS).
One set of instructions. Not that it really changes from year to year.

Follow that carefully. It will be on the exam. OK. So on December 27 I go to the IRS web site to get the phone number to call to order the forms. But this year they have a handy on-line order system, basically the "shopping cart" system we all use to buy anything else online—except that here it's free. I order the forms.

By January 30, I have not received any forms. I can place an order for a 45-pound tent with L.L.Bean, entirely online, and have it delivered within two days. But the IRS cannot send me an envelope with some papers in five weeks. I revisit the site. Now there is a large red notice to the effect that some forms are not available online. I suppose that the ones I wanted were among the missing. (They didn't say WHICH forms were not available, which seemed, to me, a little less information than was useful. I write down the phone number, as I had planned to do the first time, and call. I order the forms.

On February 8 I receive a package from the IRS. It has all the requested forms, plus an order confirmation form on top listing the forms I ordered and which are included. All is in order. I process the forms and get that done and over with. The IRS may be slow. They may be web-challenged. They may be seventeen times slower than a commercial business but, in the end, they came through.

A few days later I receive a package from the IRS. The order confirmation form says the package contains all the forms I had ordered. It actually has the instructions and the one 1096. No 1099s at all. Not that I needed them by now.

A few days later (yes, really) I receive a package from the IRS. The order confirmation form says the package contains all the forms I had ordered. It actually has 14 copies of the instructions and nothing else.

I can't wait to see what today's mail brings me.


Courses mentioned or alluded to in this newsletter:

Gothic Writing

Romance Writing

Haiku and Zen Poetry

Poetry Basics

Photography for Writers

Nonfiction Freelance Writing Business


Feedback: Got a response? Write to me with:

  • Your news about your writing
  • Suggestions for the school
  • An essay to be featured in the newsletter
  • Whatever else I need to know

The above might be printed. I usually use first names only. If you wish something different, or want a web site mentioned, tell me.

Stephen Morrill, Director